Global NFT Sales Hold Strong in H1 2025
Non-fungible token (NFT) sales totaled $2.82 billion in the first half of 2025, marking a modest 4.6% decline from the $2.96 billion recorded in the previous six months. Despite the drop, the market saw a strong start in Q1, generating $1.59 billion before tapering off to $1.24 billion in Q2.
January 2025 emerged as the peak month, with sales volumes hitting $679 million, followed by a steady decrease to $388 million by June. These figures include both primary and secondary NFT sales across various blockchain networks.
NFT Transactions Stay Active with Affordable Pricing
While total dollar volumes declined, NFT transaction activity remained stable. Between January and June, the market consistently recorded 4 to 6 million monthly transactions, with average sale prices ranging from $80 to $100.
This shift suggests that NFTs are becoming more affordable, increasing accessibility and reflecting a move away from high-risk speculation toward community utility and digital ownership.
Trading Volume Down, But Sales Count Surges
In contrast to the broader slowdown, NFT sales counts jumped sharply in Q2 2025. Over 12.5 million sales were recorded, a 78% increase from the previous quarter, even as trading volumes fell 45% to $823 million.
This divergence highlights an emerging trend: more people are participating in the NFT space, but with lower average transaction values. Analysts interpret this as a sign of growing market maturity and broader adoption.
Industry Voices: A Healthier, More Sustainable Market
Many in the digital collectibles sector believe that the decline in volume signals a healthier long-term outlook. Industry experts note that speculative hype is fading, making room for genuine innovation and real-world use cases.
Multichain ecosystems, token-gated communities, and affordable digital assets are driving the next phase of NFT growth. The market is slowly transitioning from luxury pricing to utility-driven adoption, particularly in gaming, fan engagement, and brand loyalty.
Major Launches Still Creating Buzz
Despite broader cooling trends, high-profile launches continue to demonstrate strong consumer interest. For example, Snoop Dogg’s Telegram-based NFT collection sold nearly 1 million units in just 30 minutes, generating $12 million in sales on the TON blockchain.
This success reinforces the idea that NFTs still command attention when tied to strong cultural brands or influencers.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.