Bitcoin Treasury Giant Ramps Up as Market Cap Tops $4 Trillion
MicroStrategy — recently rebranded as Strategy — continues its aggressive Bitcoin accumulation, pushing its total BTC holdings past 601,550 BTC worth over $71.4 billion. The company’s co-founder and chairman, Michael Saylor, signaled another upcoming purchase on Sunday, adding fuel to the already bullish sentiment surrounding the flagship cryptocurrency.
Strategy’s most recent buy — 4,225 BTC for $472.5 million on July 14 — marks one of its largest single-month additions to date.
$28.5 Billion in Unrealized Gains and Growing
According to SaylorTracker, Strategy’s average cost basis puts the company up roughly 66.5% on its total Bitcoin investment. That translates to over $28.5 billion in unrealized profit, a staggering return driven by Bitcoin’s recent rally to a new all-time high above $118,000.
Meanwhile, the company’s stock has soared 21.5% in the past month, boosting its total market valuation to $118 billion — in lockstep with Bitcoin’s performance.
Institutional Demand Pushes Strategy Into the Nasdaq 100
In December 2024, Strategy officially joined the Nasdaq 100 Index, reflecting growing institutional appetite for Bitcoin proxy exposure. Unlike ETFs or commodities, many fund managers are restricted to equity-only portfolios. As a result, holding Strategy stock allows indirect access to Bitcoin, making it a popular option for traditional finance.
Notably, Vanguard — historically resistant to direct crypto exposure — now owns 20 million shares of Strategy, about 8% of the total float.
Bitcoin Breaks Out as Total Market Cap Surpasses $4 Trillion
Strategy’s bullish stance comes amid a broader crypto rally. The total crypto market cap surged past $4 trillion in July, buoyed by ETF inflows, centralized exchange activity, and the growing integration of digital assets into mainstream finance.
Saylor’s approach remains simple: “Buy Bitcoin. Hold Bitcoin. Repeat.” His firm now leads all public companies in BTC reserves and continues to treat Bitcoin as the core of its corporate strategy.
Strategy Doubles Down on Bitcoin Dominance
With continued purchases, rising stock performance, and strong institutional interest, Strategy is reinforcing its role as Bitcoin’s most committed corporate bull. As the market enters uncharted territory, all eyes remain on Saylor — and his next Bitcoin buy.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.