The recent rebranding of Coinbase Wallet into the Base App has triggered a major wave of activity in the SocialFi space, with Zora’s (ZORA) token skyrocketing 440% in just one week.
Base App Integration Supercharges Zora and Farcaster
On July 16, Coinbase rebranded its wallet to the Base App, introducing native integration with decentralized social platforms Zora and Farcaster. This update simplified the user experience—posting, chatting, and minting tokens can now be done seamlessly within the app.
Zora allows users to mint tradable tokens linked to individual social posts, fueling a new era of tokenized content.
Since the rebrand, daily token mints on Zora surged from 4,000 to over 15,000, with a record-breaking 38,000 mints on July 24, according to Dune Analytics.
ZORA Token Explodes 440%, Market Cap Quadruples
As on-chain activity accelerated, the price of ZORA rallied from $0.011 to $0.0615—a 440% gain in just seven days. Its market cap soared past $200 million, up from under $50 million prior to the app’s relaunch.
This surge highlights growing investor interest in decentralized social networks and creator-driven ecosystems.
Trading Volumes and Creator Earnings Hit New Highs
Daily trading volume on Zora rose sharply from $1 million to over $6 million, while daily trades exploded from 30,000 to 150,000+.
Meanwhile, creator rewards saw an equally dramatic leap. Payouts rose from $1,000 to more than $30,000 per day, as over 12,000 unique creators joined the platform during the rush. Over 8,000 Zora Smart Wallets were active daily during the surge.
SocialFi Is Heating Up Fast
This meteoric rise reflects the rapid mainstreaming of SocialFi—a fusion of social media and decentralized finance. With platforms like Zora and Farcaster becoming more accessible, users are now able to own and monetize their content in ways never seen before.
The Base App update is more than a UI change—it’s a gateway to the Web3 social economy.
Conclusion: Coinbase Lights the Fuse for Creator Crypto Boom
ZORA’s 440% rally is a case study in how infrastructure updates, strategic integrations, and user-friendly design can ignite mass adoption. As the SocialFi space gains traction, tokenized social content may become one of the next frontiers of Web3.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.
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