Bitcoin Soars to $120K, Ethereum Nears $4K After Trump’s EU Tariff Deal
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Crypto Markets Rally as Tariff Cut Boosts Investor Confidence
Bitcoin (BTC) surged to nearly $120,000 on July 28, following U.S. President Donald Trump’s confirmed tariff deal with the European Union. The agreement, which lowered tariffs from 30% to 15%, helped ease global economic uncertainty, sending a strong bullish wave through both traditional and crypto markets.
“The tariff rollback reduced macro risk and reignited bullish sentiment,” analysts noted.
Stock futures also responded positively. S&P 500 futures rose 0.3% and Dow Jones contracts climbed 180 points, reflecting renewed investor optimism. In crypto, BTC’s price movement broke a week-long consolidation range, as it traded between $114K and $119K before breaching the key $120K threshold.
Ethereum Climbs to $3,932 as Institutional Demand Intensifies
Ethereum (ETH) followed Bitcoin’s lead, jumping 3.7% in 24 hours to reach $3,932, approaching the psychological $4,000 mark for the first time since December. The ETH rally is partly fueled by growing corporate interest in holding Ethereum in treasury reserves.
“We are witnessing a structural shift as institutions accumulate Ethereum,” said Jeff Mei, COO of BTSE.
Companies like SharpLink and BitMine Immersion are increasing ETH holdings aggressively, helping drive price momentum. SharpLink, for instance, now holds over 438,000 ETH after a recent $295 million purchase, reinforcing Ethereum’s long-term narrative.
Altcoins Join the Surge Amid Widening Market Optimism
The altcoin market also posted strong gains:
XRP rose 2% to $3.30, extending its rally amid renewed ETF speculation.
Dogecoin (DOGE) climbed 2% to $0.2445, pushing its weekly gains to nearly 9%.
Solana (SOL) traded above $190, while Cardano (ADA) held above $0.85.
“This isn’t just a rally — it’s a shift in strategy,” said Mei, citing the GENIUS Act and $4 trillion crypto market cap milestone as signs of mainstream crypto adoption.
Structural Shift Underway in Crypto Investment Strategy
With public companies raising billions to build crypto treasuries and financial institutions racing to launch digital asset services, July has marked a historic turning point for crypto’s role in global finance.
“Ethereum and Bitcoin are no longer just speculative assets — they’re strategic reserves,” noted one analyst.
As macro clarity improves and institutional demand rises, crypto prices could be heading for new all-time highs in the coming weeks.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.
