Upexi Inc., a diversified consumer brand company, has significantly expanded its Solana (SOL) treasury, growing its holdings by over 172% in July 2025. The company now holds more than 2 million SOL, signaling a bold step into the crypto asset space.

This move positions Upexi among the leading corporate holders of Solana, with treasury management emerging as a central part of its strategy.

$200M Raised to Expand Solana Investment Strategy

During July, Upexi raised $200 million through a mix of common stock sales and convertible notes, fueling multiple Solana acquisitions. Two key purchases included 100,000 SOL on July 21 and 83,000 SOL on July 23.

The company also acquired “locked SOL” at mid-teens discounts, generating instant value and upside for shareholders.

The capital injection not only increased SOL holdings but also allowed Upexi to benefit from an 8% staking yield, adding passive income to its balance sheet. This hybrid of discounted token purchases and staking revenue reflects a more aggressive corporate crypto treasury approach.

Solana Treasury Strategy Becomes Core Focus

Though known for its consumer brands like LuckyTail and Prax, Upexi’s growing focus on blockchain-based treasury management marks a strategic evolution.

“July was a game-changing month,” said the CEO, highlighting the importance of crypto in Upexi’s long-term vision.

As of the latest figures, Upexi holds 2,000,518 SOL, while the company’s stock rose 56% in July and added another 9.1% on August 5, trading at $5.02. Its market net asset value (mNAV) now stands at 0.9x, with a fully adjusted mNAV of 1.6x, factoring in capital structure changes and unrealized gains from crypto assets.

Solana Ecosystem Sees Rising Institutional Momentum

The broader Solana ecosystem is also gaining traction, with improvements in network performance, new block limit proposals, and protocol launches such as Jito’s Block Assembly Marketplace. Additionally, the REX-Osprey Solana Staking ETF crossed $100 million AUM, reflecting growing institutional interest in Solana as a blockchain asset class.

Upexi’s strategic bet on SOL aligns with a broader wave of adoption, combining yield generation with long-term value exposure.

Disclaimer

This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.