The Sandbox, a leading metaverse platform under Animoca Brands, is undergoing a major organizational restructuring, with its co-founders moving into new strategic positions as the company adapts to technological changes and market conditions.
Leadership Changes at The Sandbox
Co-founder Arthur Madrid has shifted from CEO to Chairman, while Sebastien Borget assumes the role of Global Ambassador, representing the platform at key Web3 and gaming events worldwide.
“Both remain deeply involved in The Sandbox and its ecosystem, with key initiatives to be announced later this year,” Borget said in a statement.
AI Adoption Drives Operational Optimization
The restructuring includes staff reductions, although Borget declined to disclose specific numbers. He emphasized that the move is part of an efficiency strategy powered by AI advancements:
“AI in gaming enables faster deployment of content, features, and LiveOps while maintaining a leaner team,” Borget noted, highlighting the long-term goal of keeping The Sandbox agile and scalable.
In addition, The Sandbox will leverage Animoca Brands’ shared services and resources to strengthen its ecosystem and accelerate growth.
Rumors of 50% Layoffs and New Initiatives
Reports suggest that up to 50% of staff may have been laid off, and speculation points to the launch of a memecoin platform on Coinbase’s Base network, similar to Pump.fun on Solana. Borget declined to comment on “market rumors” but confirmed the company’s commitment to creator empowerment and token economy expansion.
The restructuring comes as SAND, The Sandbox’s native token, trades at $0.28, down 70% since late 2024 and nearly 97% from its all-time high of $8.40 in November 2021. Despite the decline, The Sandbox maintains its focus on the metaverse economy, including LAND NFTs and ecosystem assets, which remain unchanged.
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