Mining hardware discounts reflect shrinking margins, falling hashprice, and mounting pressure across the Bitcoin mining sector
As 2025 draws to a close, the Bitcoin mining industry is facing one of its most challenging environments in years. In response to deteriorating economics, Bitmain, the world’s largest manufacturer of Bitcoin mining hardware, has reportedly implemented significant price cuts and bundle discounts on its ASIC machines, signaling deep stress across the sector.
Bitmain has reduced prices across multiple hardware generations, including widely deployed S19 and S21 series miners. Even newer immersion-cooled S21 models have reportedly been discounted by up to $7 per terahash per second (TH/s). Some bulk packages were offered under flexible pricing terms, allowing large operators to set their own bids. These pricing tactics underscore how far market conditions have deteriorated compared to early 2025, when rising Bitcoin prices supported stronger demand for mining equipment.
At the core of the downturn is a sharp decline in hashprice, the expected daily revenue earned per unit of mining power. Hashprice has fallen to nearly $35 per TH/s per day, below the widely recognized $40 breakeven threshold. At these levels, many miners struggle to cover electricity, maintenance, and financing costs, forcing some to idle machines or shut down entirely.
The situation has been compounded by the April 2024 Bitcoin halving, which cut block rewards to 3.125 BTC. Historically, higher Bitcoin prices offset reduced issuance, but that pattern failed to materialize in 2025. Bitcoin declined sharply from an October peak above $126,000 to lows near $80,000, eroding miner revenue.
Bitmain’s aggressive pricing reflects a mining industry under severe pressure. With compressed margins, volatile energy costs, and weaker Bitcoin prices, the coming year may force consolidation and operational restructuring across the sector.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.