Sharp drop in crypto content engagement points to prolonged bear market conditions
Crypto-focused YouTube channels are experiencing a steep decline in viewership, with engagement falling to levels last seen in early 2021. The downturn over the past three months highlights weak retail participation and signals that the broader crypto market remains under pressure despite price volatility.
Crypto Social Media Engagement Shows Bear Market Signals
Aggregated data tracking views across major crypto YouTube channels shows a sustained collapse in audience interest. Analysts note that the slowdown is not limited to one platform or algorithm update. Instead, crypto-related engagement has fallen across multiple social networks, suggesting a structural decline in retail attention that began well before late 2024.
ITC Crypto founder Benjamin Cowen said;
Several market observers describe the current environment as a continuation of a bear market that never fully recovered from the 2021 peak. Social interest levels now resemble deep market downturns, reinforcing the view that speculative enthusiasm has largely evaporated.
Retail Fatigue and Shift Toward Alternative Assets
Market participants point to repeated scams, failed altcoin projects, and pump-and-dump cycles as key reasons for declining interest. Retail investors appear exhausted, with many reallocating capital toward macro-driven assets such as precious metals. Notably, several commodities outperformed Bitcoin during 2025, further reducing crypto’s appeal.
content creator Jesus Martinez echoed the sentiment, saying that ;
While overall engagement is low, sentiment toward Bitcoin has shown early signs of stabilization, particularly around the $90,000 level. In contrast, Ethereum-related sentiment remains fragmented, reflecting uncertainty among market participants.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.