Steak ’n Shake has reported a $10 million notional increase in its Bitcoin holdings, reinforcing its commitment to using Bitcoin not only as a payment option but also as a corporate treasury asset. The announcement comes as the restaurant chain continues to link digital asset adoption with improved business performance.
The company confirmed that all Bitcoin payments received at its restaurants are directed into a strategic Bitcoin reserve. According to Steak ’n Shake, this approach has created a self-reinforcing cycle, where higher customer engagement boosts same-store sales, which in turn increases the size of its Bitcoin treasury. The chain began accepting Bitcoin globally in May 2025, rolling out the option in phases across its locations.
Steak ’n Shake attributed a notable rise in performance to its Bitcoin strategy. Same-store sales increased 11% in Q2 2025, followed by a stronger 15% increase in Q3 2025, outperforming major competitors in the fast-food sector. The company says Bitcoin adoption played a key role in driving renewed customer interest.
The Bitcoin initiative followed the closure of 230 locations between 2018 and 2025, after U.S. store counts fell sharply from their 2018 peak. In late 2025, the brand also expanded into El Salvador, aligning with the country’s Bitcoin-friendly environment.
Supporters argue that Bitcoin can act as a financial buffer, extending operational resilience and long-term endurance for companies navigating competitive markets.
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This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.