Animoca Brands, a prominent Web3 and digital property rights firm, has announced a strategic collaboration with DDC Enterprise to manage and grow its Bitcoin (BTC) treasury reserves. This move places Animoca among a growing number of companies that are shifting their financial strategies toward Bitcoin adoption as a treasury asset.
Animoca Allocates Up to $100 Million in Bitcoin
Under a recently signed non-binding Memorandum of Understanding (MOU), Animoca Brands will allocate up to $100 million in Bitcoin to DDC Enterprise for yield-generating purposes. The initiative is designed to put idle BTC reserves to work, aligning with the broader institutional trend of treating Bitcoin as a strategic financial asset rather than a speculative tool.
DDC Enterprise, led by CEO Norma Chu, was selected due to its strong cross-border market appeal, especially in the Asian region. Chu’s leadership in a NASDAQ-listed company adds credibility to the partnership. “Her ability to bridge Eastern and Western markets was a key factor in the collaboration,” Animoca stated in its announcement.
DDC’s Bitcoin Treasury Ambitions
DDC Enterprise entered the Bitcoin space earlier this year with a bold plan: to accumulate 5,000 BTC over three years. The company made its first acquisition of 21 BTC for its corporate treasury in May 2025, marking the start of its transformation into a Bitcoin holding firm.
Bitcoin Treasury Trend in 2025
The rise in Bitcoin treasury holdings is one of the most significant financial trends in 2025. According to the latest industry data, 268 institutions now hold BTC on their balance sheets. Of these, 147 are publicly traded companies, making them the dominant group among institutional Bitcoin holders.
In Q2 2025 alone, treasury firms added over 159,000 BTC, valued at approximately $18.7 billion, representing a 23% quarter-over-quarter growth in institutional Bitcoin accumulation.
Market Outlook and Caution
While the trend is bullish, some market analysts caution that overleveraged treasury companies could face significant risks during future market corrections. “Most treasury firms may not survive a major BTC downturn if interest rates rise and liquidity dries up,” noted one market observer.
Still, the Bitcoin treasury strategy continues to gain momentum, and corporations like Animoca Brands are taking early action to strengthen their positions in the digital asset economy.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.