New data shows Australia topping global rankings for per-capita crypto interest, with nearly 41% of citizens expected to hold digital assets by 2026.


Australia Tops Global Crypto Engagement

Australians have emerged as the most crypto-curious investors in the world, according to a new report from Andreessen Horowitz’s crypto division (a16z crypto).

The firm analyzed web traffic data for the top 30 non-stablecoin tokens on CoinGecko, revealing that Australia recorded the highest per-capita engagement, with 74.63% of token-related web traffic per 1 billion people.

South Korea followed closely with 73.48%, while the United Kingdom ranked third at 62.15%. Surprisingly, the United States trailed at only 40.73%, despite being home to some of the largest crypto trading platforms.

The findings suggest that Australians show strong interest in token speculation and trading, driven by an increasingly tech-savvy investor base.

Token-related web traffic per billion users of each country. : Andreessen Horowitz Crypto


Developed vs. Developing Market Behavior

The a16z report also highlighted differences in crypto usage patterns:

  • Developed nations, including Australia and the UK, are more focused on trading and speculation.
  • Developing nations tend to engage more in onchain activity and mobile wallet use, reflecting growing adoption for payments and savings rather than trading.

This indicates that crypto’s utility varies across economies — serving as an investment tool in mature markets and as a financial alternative in emerging ones.


Australian Crypto Market Set for Rapid Growth

Data from Statista forecasts that Australia’s crypto market will expand by nearly 20% annually, reaching an estimated AUD 1.2 billion ($780 million) in revenue by 2026.

The number of active crypto users is projected to hit 11.16 million, meaning around 41% of the Australian population could be participating in crypto within a year.

This surge reflects both a rising appetite for alternative assets and increasing regulatory clarity around digital finance in Australia.

A survey by Swyftx found that 40% of Gen Z and Millennial Australians regret not investing in crypto earlier, underscoring the asset class’s growing appeal among younger investors.

With growing participation, progressive regulation, and a culture of digital innovation, Australia is emerging as one of the world’s most dynamic crypto hubs, poised to lead the next phase of global crypto adoption.

Disclaimer

This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.

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