DDC Enterprise, a New York-listed company headquartered in Hong Kong, has made headlines by kicking off its ambitious plan to purchase 5,000 Bitcoin over the next three years. The move reflects growing institutional confidence in Bitcoin as a long-term store of value and strategic reserve asset.
The initiative began with an initial purchase of 21 BTC, valued at approximately $1.45 million at current market prices.
Why DDC Is Betting on Bitcoin
DDC Enterprise, known for its operations in e-commerce and consumer products, stated that this decision aligns with its broader financial strategy.
“Bitcoin is a superior hedge against inflation and currency depreciation,” the firm said in a press release.
The company views Bitcoin as a “digital gold” with long-term upside potential. By committing to a three-year accumulation plan, DDC aims to build a robust crypto treasury, following in the footsteps of firms like MicroStrategy and Tesla.
Target: 5,000 BTC by 2027
DDC’s goal of acquiring 5,000 BTC — worth over $340 million based on current prices — places it among the most aggressive corporate Bitcoin strategies in Asia.
“Our Bitcoin accumulation plan reflects confidence in the blockchain future,” said the CEO.
The company plans to acquire BTC through both open market purchases and mining-related investments, ensuring that the strategy is diversified and adaptable.
China’s growing crypto interest
China’s interest in digital assets has been steadily increasing in recent months, despite the nation’s longstanding blanket ban on cryptocurrency dealings.
Chinese electric vehicle seller Jiuzi Holdings announced on May 22 that its board had greenlit a proposal to acquire 1,000 BTC over the coming year by issuing company stock and making direct Bitcoin purchases.o digital assets to hedge against currency instability and diversify portfolios.
What It Means for the Crypto Market
DDC’s long-term strategy signals growing confidence in Bitcoin’s role in corporate finance. As more companies follow this path, it could tighten BTC supply, potentially driving up prices.
Large-scale accumulation plans like DDC’s could add bullish momentum to Bitcoin’s price over the next few years.
Moreover, institutional involvement from firms in Hong Kong and mainland China could accelerate regional adoption and regulatory clarity.
Final Thoughts
DDC Enterprise’s Bitcoin acquisition plan reflects a strategic shift in corporate asset allocation, with Bitcoin emerging as a cornerstone of future financial strategy.
With a 5,000 BTC goal, DDC is betting big on the long-term value and relevance of Bitcoin.
