Playful barbs over price action â and hairlines â capture the crypto communityâs attention
A light-hearted online feud between Litecoinâs official social media account and crypto influencer Benjamin Cowen stirred up the crypto community this week. What began as criticism of Litecoinâs price performance turned into a viral exchange of memes, jokes, and sharp one-liners that even pulled in other crypto projects.
The Spark: Price vs. Market Cap
Cowen kicked things off by mocking Litecoinâs long-term performance against Bitcoin, posting a chart with the caption: âthe quiet part.â In response, Litecoin fired back with humor aimed at Cowenâs appearance: âYour head reminds me of the great recession.â
Cowen countered: âYour market cap reminds me of the great recession.â Litecoin replied with, âYou could use a cap,â before doubling down with another post: âI call this the âNo need for Head and Shouldersâ chart.â
Community Reactions
The banter didnât stop there. Cowen joked that he had âlost all his hair trying to convince Litecoiners to convert to Bitcoinâ, adding it was a âsmall price to pay for the greater good.â Litecoinâs meme-heavy style resonated with its 1.2 million followers, and even Dashâs official account joined the conversation, quipping: âPrice chart instantly means youâve lost the argument.â
Cowen quickly fired back: âDash is down 99% against Litecoin. Why donât you sit this one out.â
Market Context and Bullish Sentiment
Despite being down 73% from its all-time high of $410 in May 2021, Litecoin has gained 69% over the past year, with its market cap currently standing at $8.52 billion.
Interestingly, the playful feud appeared to spark some bullish sentiment. Bitcoin trader Tyler Durdan publicly declared: âBuying Litecoin immediately.â
ETFs on the Horizon
The timing of the social media attention coincides with renewed institutional interest in Litecoin. In February 2025, Grayscale filed with the SEC to list shares of its Grayscale Litecoin Trust on the NYSE Arca. Just months earlier, Canary Capital submitted registration documents for a spot Litecoin ETF, signaling growing appetite for regulated LTC products.
While the feud between Litecoin and Benjamin Cowen may have started as a joke about charts and hairlines, it quickly became a viral moment that energized the crypto community. With ETF applications pending and LTCâs performance improving over the past year, Litecoinâs playful online presence may have boosted both its visibility and investor sentiment.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.