Bitcoin Replaces Cash as Core Treasury Asset for MSTR
Strategy (MSTR) has solidified its position as one of the most aggressive corporate adopters of Bitcoin, now holding approximately $65 billion worth of BTC on its balance sheet. This places it 11th among U.S. companies by corporate treasury size, just behind NVIDIA’s $66 billion in cash reserves, and far below Berkshire Hathaway’s industry-leading $410 billion in liquid assets.
Strategy’s Bitcoin holdings have rapidly grown into a dominant treasury asset, underscoring a shift in how corporations manage reserve capital.
Bitcoin Holdings Outperform Traditional Treasury Benchmarks
The company’s bold strategy includes not only holding large amounts of Bitcoin but also issuing perpetual preferred stock as part of its broader $42 billion capital plan. According to recent investor disclosures, Strategy’s STRK shares have risen 51%, while STRF is up 38% and STRD has climbed 12%. These returns outperform the iShares Preferred and Income Securities ETF (PFF), the benchmark Strategy uses to compare yield performance.
MSTR’s preferred stock series are beating traditional income investments, attracting institutional and high-net-worth capital.
Strong Progress Toward 2025 Bitcoin Targets
In its mid-year update, Strategy stated that it is on track to meet two core 2025 performance targets:
Bitcoin yield target: 25% – Currently achieved: 19.7%
Dollar gain target: $15 billion – Currently achieved: $9.6 billion
Additionally, the firm has recorded an unrealized gain of $14 billion on its digital asset portfolio during the second quarter alone. This performance aligns with CEO Michael Saylor’s long-term vision of treating Bitcoin as a superior form of corporate savings.
Bitcoin Adoption Redefines Treasury Management
The rise of Strategy as a Bitcoin-centric treasury model highlights a broader trend in the corporate world. As inflationary pressures and interest rate uncertainty persist, firms are increasingly exploring alternative stores of value beyond fiat currencies. Bitcoin’s liquidity, divisibility, and global recognition make it an appealing option for treasury diversification.
By holding Bitcoin instead of cash, Strategy has positioned itself as a trailblazer in digital asset treasury management.
Outlook: Strategy Eyes Further Capital Efficiency
With its bitcoin strategy already outperforming traditional benchmarks and market expectations, Strategy plans to expand its at-the-market equity program (STRD) to support future acquisitions and capital efficiency initiatives.
As of now, Strategy is not only one of the top corporate Bitcoin holders but also a case study in modern treasury innovation. The company’s blend of cryptocurrency assets and equity products continues to draw investor attention, particularly as Bitcoin hovers near all-time highs.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.
We use cookies to personalize content and ads, provide social media features, and analyze our traffic. In accordance with GDPR/AVG and EU cookie regulations, data is processed only with your consent. We may share information about your use of our website with our social media, advertising, and analytics partners, and you can manage or withdraw your consent at any time. View more
Cookies settings
Accept
Privacy & Cookie policy
Privacy & Cookies policy
Cookies list
Cookie name
Active
Privacy Policy
At BitxJournal.com, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, process, store, and protect personal information in accordance with the General Data Protection Regulation (GDPR) and AVG (EU privacy legislation).
1. Data Controller
BitxJournal.com acts as the data controller for all personal data processed through this website.
2. Personal Data We Collect
We may collect and process the following categories of data:
Personal Data
Name and email address (when you subscribe to newsletters or contact us)
Technical & Usage Data
IP address, browser type, operating system
Device information
Pages visited, referral sources, and interaction data
This data is collected via cookies, log files, and analytics technologies.
3. Legal Basis for Processing
We process personal data only when a lawful basis exists, including:
Consent – when you explicitly agree (e.g., cookies, newsletter sign-up)
Legitimate interest – to operate, secure, and improve our website
Legal obligation – when required by applicable laws
You may withdraw your consent at any time.
4. Purpose of Data Processing
Your data is processed for the following purposes:
Operating and maintaining the website
Improving content, usability, and performance
Sending newsletters or updates (only with consent)
Analyzing traffic and user behavior
Responding to inquiries or support requests
5. Cookies & Consent Management
We use cookies and similar technologies in compliance with EU Cookie Law.
Non-essential cookies are placed only after explicit user consent
Users may accept, reject, or manage cookie preferences at any time
Consent can be withdrawn without affecting prior lawful processing
Detailed cookie information is available in our Cookie Settings panel.
6. Third-Party Data Processing
We may share limited data with trusted third-party service providers, including:
Analytics providers (e.g., Google Analytics)
Advertising partners (for personalized or non-personalized ads)
These third parties act as data processors and process data only under contractual obligations compliant with GDPR/AVG.
7. International Data Transfers
Where data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or equivalent legal mechanisms.
8. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy or as required by law.
9. Data Security
We implement appropriate technical and organizational security measures to protect personal data against unauthorized access, alteration, disclosure, or destruction.
10. Your GDPR Rights
Under GDPR/AVG, you have the right to:
Access your personal data
Rectify inaccurate or incomplete data
Request data erasure (“right to be forgotten”)
Restrict or object to processing
Data portability
Withdraw consent at any time
Lodge a complaint with a supervisory authority
11. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time. Any changes will be posted on this page with a revised effective date.
12. Contact Information
For privacy-related inquiries or GDPR requests, contact:
