World Liberty Financial, a DeFi project affiliated with the Trump family, has announced plans for a USD1 loyalty points program, designed to reward users of its stablecoin through a structured incentive model. The program will initially roll out through select crypto exchange partners, including Gate, which was the first to confirm its participation.
“Loyalty programs fuel many iconic American brands — from airline miles to hotel points. We’re bringing a similar model to crypto to reward our esteemed users,” the project posted on X.
The company aims to address a long-standing gap in stablecoin utility — while these digital assets power payments, trading, and DeFi, users rarely receive direct benefits from their usage.
How the USD1 Points Program Works
According to World Liberty Financial, users will be able to earn points by:
Trading USD1 pairs on participating exchanges
Holding balances of USD1
Staking the stablecoin for passive yield
Using USD1 in approved DeFi protocols
Engaging with the WLFI mobile app
“The criteria for earning points may vary by exchange and evolve as the network expands,” the project clarified, noting that platform-specific integrations will affect how points are calculated.
While a launch date has yet to be confirmed, the first exchange onboard is Gate, which will offer bonus points for users placing limit orders. Gate Labs has publicly stated that it has no investment in the USD1 token or World Liberty Financial.
Governance, Airdrops, and Controversy
The project’s political connections have raised eyebrows. Members of the Trump family act as ambassadors or advocates for the platform, sparking concerns over potential conflicts of interest.
World Liberty Financial began airdropping USD1 to approximately 85,000 WLFI governance token holders in June, following its April launch. In July, token holders voted to unlock WLFI, allowing it to be traded for the first time.
With the launch of its points-based rewards system, World Liberty Financial is attempting to build brand loyalty in crypto — borrowing a proven model from traditional finance to drive user engagement in stablecoin adoption.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.
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