World Liberty Financial, a decentralized finance project linked to the family of US President Donald Trump, has entered the crypto lending sector with the launch of a new onchain marketplace. The move brings its rapidly growing USD1 stablecoin, now valued at $3.4 billion, directly into digital asset lending and borrowing markets.
The newly launched platform, World Liberty Markets, enables users to lend and borrow cryptocurrencies using onchain collateral. At launch, supported collateral includes Ether, tokenized Bitcoin, and major stablecoins such as USDC and USDT, allowing participants to access liquidity without selling their assets. The system integrates USD1 as a core settlement and liquidity asset alongside the project’s governance token.
According to the leadership, additional collateral types are planned, potentially extending into tokenized real-world assets, reflecting a broader trend of blending traditional finance with blockchain infrastructure. The platform is also exploring integrations with prediction markets, exchanges, and real estate-related tokenization, signaling ambitions beyond basic lending.
The rollout follows World Liberty’s recent application for a national trust bank charter, a step intended to support wider institutional and cross-border use of USD1. Supporters argue this regulatory approach could improve trust and adoption.
Demand for crypto lending is showing signs of recovery as regulatory clarity improves and onchain risk controls mature. Many industry participants believe that transparent, collateralized, and decentralized lending models can avoid failures seen in earlier cycles, positioning onchain credit for a more sustainable resurgence.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.